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Safer Driving - Speed

 
THINK! Slow down

Why?

  • The legal speed limit is carefully set as the maximum safe speed for the road
  • The faster you drive the less time you have to react if the unexpected happens and the more serious any injuries will be.
  • If a pedestrian is hit at 30 mph the chance of surviving is 80%.
  • If a pedestrian is hit at 40 mph the chance of being killed is 90%
  • For every 1mph reduction in average speed there is a 5% reduction in injury accidents
  • Research shows that drivers who speed are nearly twice as likely to have been recently involved in a road crash.
  • About 30% of contributory factors in road accidents involve inappropriate speed.
  • Speeding traffic is the main concern for local communities with 43% of people seeing it as a major problem.

But...

  • Research identifies that 85% of drivers admit speeding
  • Although there is no difference drivers still distinguish between 'ordinary, safe speeding drivers' and 'dangerous speeding drivers'.
  • 93% of motorists said they have a sound knowledge of speed limits, yet only 50% could correctly identify the limit on a dual carriageway (70mph).
  • Almost a quarter of drivers think it is acceptable to speed if they think the limit is too low.
    What you can do:
  • Show a good example by keeping within the limit and encourage others to do the same.
  • Treat speed limits as a maximum not a target. In some conditions driving well below the speed limit is sensible.
  • Slow down to keep at least a two second gap between you and the vehicle in front.
  • Use your brakes and the gears to keep within the limit on hills.
  • Leave early so you are not under pressure to speed.
  • Be Patient

Because...

  • Small increases or decreases in speed can make a big difference to the likelihood of a collision and the severity of injuries
  • Every driver can make a difference just by slowing down a few miles per hour and observing speed limits.

Safer Driving - Speed Safer Driving - Mobiles Safer Driving - Vulnerable Users Safer Driving - Seat Belts
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